Led creative direction for diverse products and promotional campaigns, ensuring alignment with brand identity and marketing objectives.

Conceptualized and executed compelling designs for print and digital media.

Wrote persuasive copy for marketing campaigns, effectively communicating brand messages and promoting product features.

Collaborated with cross-functional teams including marketing, sales, and product development to deliver integrated and effective marketing solutions.

Client: Various

Creative direction and design for engaging Facebook and Instagram posts.

Client: Various

Creative direction, copy writing and design of impactful website banners.

Company: AC Moore

Creative direction for A.C. Moore's website product photography, following the e-commerce relaunch in October 2018.

Expanded product photography from one photograph per product to a comprehensive gallery, showcasing multiple angles, lifestyle shots, and close-ups.

Collaborated with photographers, stylists, and digital marketing teams to ensure consistent brand representation and customer appeal.

Directed photo shoots to capture high-quality images that effectively communicate product features and benefits.

A.C. Moore took charge of B104's homepage, integrating a captivating hero image and striking web banners. My creative approach fused both brands seamlessly through imaginative copywriting and design, ensuring a cohesive and fun online presence.

Company: AC Moore

Produced engaging content for Sculptz's website, including animated GIFs and banners, enhancing user interaction and visual appeal.

Designed mockups for prospective newsletter-style emails, contributing creative ideas to optimize email marketing campaigns.

Collaborated closely with the team to conceptualize the visual direction for Sculptz's future website, ensuring alignment with brand identity and user experience goals.

Art directed and assisted in art direction for photo shoots, achieving cohesive and visually compelling imagery that resonated with target audiences.

Styled photo shoots to maintain consistency with brand aesthetics and visual standards, ensuring high-quality visual content delivery.

Company: Sculptz

Creative direction and design of logos, ensuring alignment with brand vision and marketing objectives.

Client: Various

Led creative direction and design for in-store signage projects, ensuring alignment with brand guidelines and promotional objectives.

Crafted compelling and effective copy for signage to attract and inform customers, enhancing brand messaging and promotions.

Collaborated with internal teams and stakeholders to conceptualize and execute signage projects that drive customer engagement and sales.

Managed the end-to-end process of signage projects, from initial concept and design to production and installation.

Directed and styled photo shoots for in-store signage, ensuring visual consistency and impactful presentation of products and promotions.

Company: AC Moore

Conceptualized and named the scrapbook line "Love Nicole," envisioning it as a personal recommendation from a friend.

Designed the brand identity to reflect a clean aesthetic with integrated scrapbook elements, allowing flexibility across product assortments.

Developed packaging and marketing materials that embodied the friendly and inviting spirit of the brand.

Collaborated with product development teams to ensure consistency in design and messaging across all Love Nicole products.

Managed creative projects from concept to execution, maintaining brand integrity and meeting marketing objectives.

Company: AC Moore

Creative direction for "Bright Minds by Nicole," a product line aimed at children aged 3-10, promoting activity and exploration.

Designed a versatile brand identity that resonates with a diverse audience of children, incorporating relatable icons and vibrant visuals.

Illustrated and crafted the logo, ensuring it communicates playfulness, encouragement, and curiosity.

Developed engaging copy for packaging and in-store signage that captures the brand's spirit and encourages exploration and discovery.

Collaborated closely with marketing and product teams to ensure consistent brand representation across all touchpoints.

Company: AC Moore

Initiated the concept for "Stitch Studio by Nicole," a versatile product line starting with yarn and potentially expanding to include implements and accessories.

Collaborated with the buyer to conceptualize a brand that evolves with product expansion, ensuring flexibility and coherence in future offerings.

Designed unique packaging and in-store displays that highlight the individuality of each yarn variant, reflecting its style, material content, and intended use.

Named and crafted distinctive designs for each yarn variant, enhancing product appeal and consumer engagement.

Managed creative projects from ideation to execution, maintaining brand consistency and meeting market demands.

Company: AC Moore

Conceptualized and designed brochures, direct mail campaigns, and invitations, maintaining consistency with the brand's voice and visual identity.

Collaborated closely with the copywriter to ensure the look and messaging aligned seamlessly across all materials.

Sourced and purchased paper and managed printing processes for projects, ensuring high quality and cost-effective solutions.

Managed end-to-end project execution, from initial concept development to final production and distribution.

Company: Universal Health Services

Creative direction and design for invitations and save-the-dates, ensuring alignment with client preferences and event themes.

Crafted compelling copy that effectively conveyed event details and captured the desired tone and sentiment.

Styled and executed photo shoots to create visually appealing imagery for invitations and save-the-dates.

Designed layouts that combined typography, graphics, and photography to achieve cohesive and impactful invitations.

Managed end-to-end project execution, from initial concept development and client consultation to final production and delivery.

Client: Lindenmeyr Munroe

Directed the creative vision for a 48-page keepsake book and folder designed for expecting parents.

Illustrated fun and engaging artwork that captured the joy and anticipation of parenthood.

Collaborated closely with writers and marketing team to integrate content seamlessly with illustrations and design elements.

Managed the project from concept development through to final production, ensuring high-quality execution and adherence to timelines.

Company: Universal Health Services

Provided creative direction and styling expertise for diverse clients and products, ensuring alignment with brand vision and market trends.

Conceptualized and executed compelling visual strategies that enhanced product appeal and market competitiveness.

Collaborated closely with clients to understand their brand identities and objectives, translating them into effective visual concepts.

Managed photo shoots, directing styling elements to achieve cohesive and impactful imagery.

Oversaw the end-to-end creative process, from ideation and planning to execution and delivery.

Client: Various

Created a diverse range of illustrations using Adobe Illustrator and Procreate for clients, personal projects, and skill development.

Developed illustrations that showcased versatility in styles, from realistic to stylized, meeting client specifications and preferences.

Demonstrated proficiency in digital illustration techniques and software tools to achieve high-quality results.

Created with Procreate